SEO Singapore And Small Businesses
Did you know that 65,268 Google searches are performed every second? Or that businesses that have a website receive 25-35% more clicks? In this day and age, it’s impossible to run a profitable small business if you aren’t online. There is power and influence in a brand’s online presence. However, simply having a website just doesn’t cut it anymore. Everyone has a website these days- and that’s the problem! There are so many websites out there that yours will hardly make a difference- unless you make sure that everyone can see it. Without exposure, your website won’t be able to generate traffic, leads or sales- all of which are the main goals of having a small business website. You may be wondering how to go about making your website visible and attractive. The answer is simple: by using search engine optimization (SEO).
What is SEO?
Before deciding to implement SEO techniques into your brand’s online presence, it’s crucial to fully understand SEO. Many small business owners think that they have a solid understanding of search engine optimization, but soon realize that it is much more complex. However its is admittedly simple.
SEO, which stands for Search Engine Optimization, is a process that optimizes your website content so that it can rank highly on search engine websites- primarily Google. When your website ranks higher on search engines, you can increase your traffic. SEO is focused on increasing not only the quantity of your traffic, but the quality of it, as well. The more high quality traffic your small business website gets, the more potential leads you have access to. Search engine optimization also helps create specifically organic traffic, as you don’t need to pay for ads or other marketing techniques.
In order to implement SEO, you need to understand how search engines work. Google, the most popular search engine, puts websites on the first page of search results if they are both authoritative and relevant. Here are just a few factors that Google looks at when ranking websites:
- URL name
- Site speed
- Website structure
- Website content
- Internal links
- Title tags
- Meta descriptions
While the majority of these factors are related to on-site SEO. However, many business owners limit their small business website’s abilities by focusing solely on the on-site SEO factor of content. While your website’s content- such as the inclusion of SEO keywords and quality meta descriptions- is crucial to your search engine ranking, it isn’t all that you should focus on. Off-site SEO factors, such as high quality backlinks, are also important.
There are several techniques used to ensure that websites are both authoritative and relevant so that they can rank high on the search engine result page. For example, a popular SEO technique is to use specific keywords and phrases that a) relate to your small business and b) are popular in search rankings. However, using SEO keywords are far from the only technique you should be using.
The problem nowadays is that many SEO beginners think that they can put some high-ranking keywords in their website content, add backlinks to their website on small or unknown sites and then have their own website suddenly become number one on Google. Unfortunately, it doesn’t work that way. Google’s algorithms are smarter than we are. It took me a while to accept this, too, but it’s the truth. If you want to use SEO to increase your site traffic and rank high on Google, you’re going to need to be strategic and thorough.
Implementing search engine optimization techniques tactically is the way to boost your website up to the first page of Google search results. But what techniques can you use?
What are effective SEO techniques?
The SEO industry, like many others, is constantly evolving. SEO was much simpler just a decade ago than it is today. However, it has changed and is constantly evolving. I frequently need to explain to clients that getting their website to the first page of Google isn’t just about keywords anymore.
Today, Google’s algorithm has become more complex because there are so many websites and links online. The more websites there are, the harder it is for Google to filter which ones should be on the first page of search results. Understandably, this means that the SEO techniques that they look for are more advanced and are constantly changing. Here are a few of the most effective SEO techniques this year:
- Improving site speed
- Focusing on specific topics
- Using pillar articles
- Using long-tail keywords
- Guest posting
- Including internal links to high authority sites
- Embed long-tail keywords in title tags
- Write blog posts of over 1,800 words
- Optimize your content for Google RankBrain
- Post content to social media
- Update and republish old blog posts
- Write a roundup post
You by no means need to use all of these tactics. In fact, there may be some SEO techniques that don’t work for you logistically. However, it’s crucial that you use a combination of these techniques if you truly want to change your website’s Google ranking. These techniques may seem complicated, but they are much easier to tackle than you might assume. When I first started my foray into search engine optimization, I felt overwhelmed just looking at these techniques. However, when I put them into action, I realized just how simple and incredibly effective they are.
Why you should include SEO in your marketing strategy
People who are new to the concept of search engine optimization oftentimes complain that so much work is being put into getting their website on the first page of Google. And for what? I’ve had to tell many SEO beginners to look at the bigger picture. Yes, these technique bump your website up in Google’s rankings. But do you know what that could mean for your small business? Proper search engine optimization can completely revolutionize your small business website!
When it comes to marketing for small businesses, those who don’t implement SEO are missing a major opportunity. It’s impossible for those businesses to compete with others that are optimized for search engine rankings. SEO is an integral part of every small business’ marketing strategy. Here are some of the reasons why you should use SEO:
- Affordability: Other marketing techniques, such as PPC ads and Adwords, can cost you a pretty penny. While these techniques may bring in results, how much are you making back on your ROI? You will undoubtedly be losing money if you solely use marketing strategies that cost you money. SEO is a low-cost marketing strategy that can effectively increase your site traffic. The most you will have to pay is for some basic SEO software that can more than double your site traffic.
- Credibility: I have been mentioning Google so much in this article because it is the most popular search engine website, hands down. People trust Google to find them exactly what they need in seconds. When your website ranks highly on Google, people trust your website, as well. A highly ranked website is considered to be “recommended” by Google, so why wouldn’t they trust you? The more credibility your website has, the more likely you are to generate high quality leads.
- Better ROI compared to other marketing techniques: When marketing, you want to get a good return on investment (ROI). When you pay for ads, you don’t make nearly as much of your money back as you do when using search engine optimization. For example, paid ads tend to convert 2% of site visitors into sales, whereas SEO converts 4%. That’s double the ROI! This likely has to do with the fact that, by using ROI, you can directly target your ideal customer. With paid ads, anyone can see them.
- Increased exposure: Did you know that 67% of people only click on the first five search engine results? Furthermore, 95% of people never make it past the first page! This means that, unless you’re on the first page of the Google search results, there is only a 5% chance that people will even see your website link, much less click on it. Without proper SEO techniques, it’s impossible for you to rank on that first page.
Why SEO is important for small businesses
Businesses of all sizes across all industries can benefit from SEO. However, small businesses in particular can profit from search engine optimization. Here’s why SEO is important for small businesses:
- Attract more local customers: Did you know that 80% of consumers conduct local searches online? Or that 30% more customers would buy in-store if they were close to that store? Search engine optimization can do so much more than just increase your traffic. It can help you attract traffic comprised of your ideal customers. With most small businesses, attracting locals is the way that they can become more profitable. If a consumer knows that they can get the same product from your store, which is 30 minutes closer than the next major retailer, why wouldn’t they buy from you? But they have to know this first! By incorporating your local area into SEO keyword research, you will be able to attract more local customers and thus increase profitability.
- Gain a competitive edge: Yes, most major companies are online. However, not all of them use SEO- and even fewer use it well! If you incorporate search engine optimization techniques into your marketing strategy, you will be able to gain a competitive edge. Small businesses that have a strong online presence and brilliant SEO tactics can rank higher on Google than even larger, more established companies.
- Better user experience: When your website is search engine optimized, your users get a better experience. SEO implementation has to do with making your website run faster and smoother, as well as provide killer content. When this content is peppered with keywords that your audience is interested in- and your website runs like a dream- they will come back again and again. The better experience a user has when interacting with your business, the more likely they are to buy your product or service.
- Attracts quality leads: When you use other marketing tactics like PPC ads, you don’t have as much control over which type of consumers will click the ads. Therefore, the majority of traffic that you get likely won’t convert into paying customers. However, with SEO, you can specifically target certain customers. For example, say that you own a lawn mowing business in Phoenix, Arizona. If you use the keyword “lawn mower Phoenix,” this is also a keyword that many people looking for the exact services you provide would use. When it comes to traffic, quality is always better than quantity. However, SEO can bring you both- mass quantities of high quality leads.
- Increased brand awareness: As a small business, it’s unlikely that your influence stretches very far. For example, a small coffee shop likely isn’t as well known as Starbucks. However, a solid online presence combined with strategic SEO techniques could change all of that. SEO techniques bring in a very specific audience- customers that are already looking for the service that you provide. If you can utilize both on-page SEO and off-page SEO tactics, you will be able to increase brand awareness to become more well-known in your area and beyond.
At the end of the day, search engine optimization is a highly valuable marketing tactic that can completely transform your small business. By implementing effective SEO techniques, you can save money on marketing, increase your ROI, increase site traffic, generate more high quality leads, and make your small business website more visible. For small businesses, using SEO in your marketing strategy is imperative if you want to beat your competition.