Search Engine Optimization SEO Makes Small Businesses Bigger
Why Investing in SEO Makes Sense for Small Businesses?
SEO is never just for the big brands; even small businesses can benefit from the numerous opportunities it offers.
By now, a number of businesses know the purpose of search engine optimization (SEO)—but that does not mean they fully understand its significance. In fact, some business owners are still on the fence about using it for marketing, especially the small ones.
For some small business entrepreneurs, SEO is beneficial, but it’s too expensive. With financial priorities on top of the other, making time and budgeting for optimization take a backseat to other business concerns. Others believe the process is too complex for their startup; won’t a simple Facebook post be enough to spread news about their services? Another popular misconception: SEO is just for the ‘big guys’.
On the contrary, SEO helps small business not to be small; it’s the boost you need to stay competitive.
Understanding the Modern Consumer
Almost everyone depends on the Internet for answers. A majority of the population walk around with smartphones.
In 2015, Today Online reported of Singapore’s high global ranking in terms of smartphone penetration. The report focused on a survey from Deloitte’s Global Technology, Media and Telecommunications (TMT) revealed that nine out of 10 respondents have instant access to smartphones. In 2016, SG’s mobile penetration rate stood at 149.8.
In a nutshell: people are ALWAYS online.
Apart from building stronger social connections, consumers rely on the Internet for recommendations, reviews and services. Connecting with them requires learning search engine language. It is your key to their world.
Why Small Businesses Need SEO
Do not let the complexity of SEO discourage you from using it to your small business’s advantage. Otherwise, you will miss out on the following opportunities:
- Better local appeal. All businesses eventually want a wider reach. Expecting to achieve it sooner, however, is not a walk in the park. Instead of focusing on consumers outside or your market, it’s best to notice those in your surrounding area.
Local search serves local answers to their concerns, which means less competition for small businesses. There are still a few competitors in the field. But in comparison to global searches, going local offers only a handful of competition, which is easier to beat with a good strategy.
Local optimization also excludes difficult competition, such as massive corporations with their years’ worth of optimization strategies and funds.
- More conversions. Internet marketing brings you closer to potential consumers in an instant. No need to exhaust efforts on manual marketing just to gain an audience; when search engines present your services on the top results, consumers will know you are the solution.
A good website is the final hook that reels them in. When they visit a page that promotes user-friendliness, you will gain a new customer.
- Earn credibility. Trust is essential, especially if you wish to gain more clients. SEO helps you build credibility through websites, blog posts and social networks. Small businesses gain another platform to inform potential clients about their services, its benefits and features. Through these tools, you can also showcase your business achievements and authority.
- Tangible results. Traditional marketing campaigns (e.g. magazines, radios, and newspaper advertising) have limited audience reach due to the following factors: popularity, readership and positioning. It is also difficult to estimate the results; did your recent campaign bring in customers or not?
Results are trackable with SEO. Tools such as Google Analytics determine the exact number of potential customers visiting your site, which keywords they used to find you and the duration of their stay.
Search engine optimization can be more challenging for small businesses; it’s a competition between you and the larger brand with their existing recognition, prestige and consumer affinity. Still, this should not stop you from implementing a strategy that takes a more refined and targeted approach.
The Small Business SEO Approach
The right techniques, tools and expert help can allow you to plot out and implement your optimization plan more easily.
Focus on Keywords
Start your SEO strategy by focusing on keywords, which are phrases or words that users type into search engines to find services or products. Target keywords people may use when they wish to purchase products or services. Brainstorming popular phrases not only sharpens current optimization plans, it also structures your content and brand strategy.
Include both long and short tail keywords.
Long tail keywords are longer phrases that target niche demographics while short tail keywords are generic phrases focused on larger groups of potential consumers.
Write for your Top Keywords
Once you list down ranking keywords, write a page or a blog post for these. This is a good way to showcase you knowledge in the service or products customers want.
Articles need not take a thousand words; your blog post can take 200 to 300 words with the target keywords appearing not more than three times. Keyword insertion should look natural and easy-to-read; it should not appear forced and must always make sense.
Share on Social Media
After uploading these articles or blog posts to your site, spread the word or promote the content by sharing on social sites such as Facebook and Twitter. Search engines crawl these links back to your website and also encourage ‘word-of-mouth’ through posts, likes and shares.
Work with an SEO Expert
Some businesses choose to do SEO on their own, but if you want more accurate results, working with an expert is helpful. Appointing a company to plan and implement campaigns enables you to focus on the business’s primary function while the experts work on SEO-related matters. Professionals come with years of experience and resources that whip your campaign in good shape.
SEO is a collaborative effort that requires the right infrastructure and techniques. A good plan does wonders for your small business’s marketing campaign. We can help you create one.
Our professional SEO Services in Singapore takes your business to the next level with a winning optimization strategy. We exist to be your online experts—driving traffic to your site while you mind business operations. Focus on growing your business while we take charge of growing your online presence.
Get in touch with us today to learn more about our services.