On Page SEO Beginners Guide
If you google On Page SEO, there are hundreds of articles on the web that overwhelms you with On Page SEO search engine optimization tutorials – hundreds of them. For a newbie, this can be extremely confusing, because I am very sure that all you really want to do is master the basics and build it up from there.
When it comes to SEO (Search Engine Optimization), there is no one size fits all approach. There are several ways to go about it, and you should expect a bit of the approach to vary. However, in this article, we will focus on the things that you should absolutely know with regards to On Page SEO.
To simply put, On-page SEO is the practice of individually optimising your web pages so that they can rank higher in search engine results and earn you the much-needed traffic you seek. So, the whole point of any SEO practice is to scream at search engines like Google, Yahoo, Bing and the likes to take notice of your site.
Without much further ado, let’s jump into the real fundamentals of On-Page SEO.
Submit Your Website to Google Analytics
Submitting your website to Google Web Analytics will help you quantify all your SEO efforts. This Google tool will show you statistics such as web trends, your traffic levels, demography of your visitors and the likes. This is also a big factor in On Page SEO, so it is more of a necessary than an optional step. So, get your website on Google Analytics and start measuring your website’s SEO performances – after all, there isn’t any point in learning so much about SEO if you won’t be able to tell when its working or not.
Submit Your Website to Bing and Google Webmaster Tools
Yes, there are a lot of “submissions” to do at the beginning. Think of it like getting registered for something; you’ve got to tell Google that you are a new blog or website in town and you deserve some recognition. You can use the Google and Bing webmaster tool to check for duplicate content, 500 and 404 errors, duplicate content, and any other issues that your blog or website may be battling with. Again, this step is necessary and quintessential to your On-Page SEO. So, Head to Google and Bing Webmaster Tools now and get your site added to their database.
Those two stages were compulsory prerequisites for what must follow now. If you didn’t opt into Google Analytics and Webmaster tools, no On-Page SEO will even be useful, as we wouldn’t even know how to even find out, to begin with. Below are the absolute ABC of On-Page SEO.
Keywords and phrases are basic SEO principles. When a user types a search query on Google, Google uses keywords amongst other factors to find relevant results for the user. Thus, making it very crucial to your On-Page SEO efforts. There are several keyword tools that can give you a fair idea of some very common queries that users search for based on topic. The idea is to build your site around those keywords to give you a better chance of showing up on the search listings.
Google’s Keyword Research tool is still one of the best keyword research tools out there. Your keyword research should also be ideally paired with a list of secondary or Latent semantic index keywords (LSI). The whole essence of an LSI is to offer context to your keyword. If your keyword is Blues, the LSI keywords “sky blue” and “navy blue” will ensure that your website isn’t confused for the music genre “blues.”
Ideally, your Keyword Density (KWD) should range from 0.5% to 2% – not under or above. KWD % can be determined by dividing the number of times you use a keyword by the overall number of words on the page.
Your Keyword Goal Should Be One Per Page
Even though you want Google to find you, you also want humans to read your web pages. Do not over stuff keywords into one page, this will affect the whole flow and may even piss Google off. Aim for around one keyword per page and use some LSI keywords to add more detail to your keywords.
If you have a long keyword like “doctors Santa Clara” you can use “,” or small connector words without affecting the keywords. For instance, “when looking for a doctor, Santa Clara residents may.”
Include the Keyword in the URL
For every page, you optimise, ensure you include the keyword in the pages’ URL. If you optimise your website for “soccer boots” ensure the URL appears like; www.mywebsite.com/soccer-boots-for-footballers/” limit your keywords to three and if you are looking to rank geographically, try to include the city or place in the URL too. Remember, keep the URL below 100 characters. You can do this in the control panel or dashboard of your website.
Link building is also another basic SEO practice. In link building, you basically use hyperlinks to link to other websites or internally to another section of your website with related content.
Be patient with this process as it can take a while to reap fruits and external linking should be done to authoritative sites. Internal linking should also only be done for a similar and relevant content on your website.
Limit Title Tags to 65 Characters and Meta Tags to 165 Characters
65 is the limit – never forget! Your title tag is that caption that search engine displays about your site before your link and the description. Ensure they are well written and give an accurate description of what is on the page. A badly written title may see users ditch your website when they pop up on search results.
Write title tags for humans but format them for search engines. Include keywords if you can and keep them below 66 characters as Google will truncate anything longer on their search pages. This is also applicable to your meta tags, except in this case they should be under 166 characters – should include keywords and relevant description of the website too.
Use Heading tags (h1, h2, h3)
Heading tags allows users and search engines to easily scan through a page and know what it’s about. The heading tags should be used in order of importance, H1, H2 and H3. Search engines use header tags to find exactly what users are looking for on a website, especially when it is embedded in a lengthy article or page of a website.
H1 tags are normally reserved for the main title of any page, while the rest should be used in order of importance.
Include Alt Text in Your Images
Search engines cannot read pictures – at least not yet! Therefore, it is left for you to describe each picture on your website. You can describe an image on your website by using the Alt Text option which can be found on your dashboard or CMS.
Describing your image will give you a better chance of ranking in image search and can help drive traffic to your website. This isn’t a deal breaker when it comes to On-page SEO, but better safe than sorry.
Content is Still King
We saved the best for the last. Your content will still determine whether or not people visit your website. Proofread your content, format them properly and write unique and engaging articles or blog posts. People are bound to return to your website if they enjoy the information on it.
If you are bad at writing, get somebody to do it for you or proofread every page on your website.
Remember, Content is King!
Also, build a responsive site for mobile screens too. People do a lot of browsing on their phones, make your website responsive to a variety of screens.
There you have it, the rudiments of On-Page SEO. Remember to include social media buttons so people can share any of your pages that they like with their friends on popular social media platforms. This can bring in a sizeable amount of traffic to your website.
With On-Page SEO, consistency is key, follow these steps for all of your pages, doing it sparingly won’t give you very great results.
If your like to find out about the next stage after On Page SEO, follow the link to read here about Off Page SEO.