Best SEO Services : How to Hire One?
How to Hire Best SEO Services
Hiring the best SEO services takes a bit of research. We’ll make it easy. Here’s what to look for in SEO agencies and how to know if you found the right match.
SEO companies have become more and more popular, but how can you find the choice that will provide the best SEO services for you and your business? And is it really worth it?
Well, 82% of marketers see SEO becoming more effective and 42% of this group state that the increase is significant. So, yes, investing in SEO is worth it. But how, and where, do you begin?
Read on for some tips and tricks on finding the perfect company to provide you with the best SEO services you’re looking for.
Choosing the Best SEO Services
What do you need?
The first thing you need to do is decide what your business needs. Are you looking for a company to manage your reputation, provide a one-time audit, provide on-going services, remove links?
Before you look at companies, be sure you have a goal in mind that you are able to use to measure the company’s success. Without the ability to measure success, you are not allowing the company to successfully help.
Keep your options open
After you decide what you want and/or need, sit down with a company that seems to be qualified. Most SEO companies will offer free consultations which will help you to decide if you like the company and the people you could be working with. Do a local search around your business area.
After your consultation ends, which could take a few days so they can do research, you will receive a proposal with the services you need and the prices they will offer them at.
But, do not choose the company yet! Even if you feel that they are an excellent fit, there could be other companies that are a better fit for your business.
It is recommended that you try to consult with three to five companies and compare the proposals as well as the interactions.
Although, it would not be smart to divulge this information to any of the companies you are considering. You may think it would make the company more competitive, but it can actually backfire and make them compete less.
Ask for proof
A good indication that a company will be successful for your business is to see case studies and references that are related to your business.
If they can show that they have had success in the past with others in your field, it’s a good indication that they can help you as well.
However, if you find that your business is more unique, try looking for companies who have worked with clients that contain similar business models or were looking for similar services.
Although case studies and references will help you make your decision, they are a lot like a potential employee’s profile on LinkedIn. And similarly, you will want more information before coming to a definitive decision.
The profile can only tell you so much about the company. Asking about their background, experiences, failures, and successes will help you to get a better and more complete understanding of the company.
Plus, the stories about how the company was founded, their best client experience and how it was handled, and even the company’s improvement over the years will help you to get a better vision of the company and whether or not they are a good fit.
4 Things to Consider
When you finish all of the preliminary steps, it’s time for your decision. There are four things that you should take into consideration when you are choosing a company to work with.
Th trust you have established with the company is an important factor. If you do not have confidence in the SEO company’s abilities, then hiring them is not a wise decision.
Trust will be established through conversations, stories, referrals and references, and anyone in your network you have also talked with.
Hearing good things about the company you are considering hiring is always a good sign.
3. Communication Styles
If you find yourself walking away from a meeting frustrated, perhaps the company’s style of communication is not best for you and your company.
Try looking for a company that will give you all of the services you need, but can also ease your stress.
After all, you’re hiring the company to help your business succeed and take some stress off of your shoulders, not to add on more.
4. Price Structures
Another important thing you need to consider is the pricing of the services. If you find a company has prices that are out of your range, look into some others.
Another thing to realize about pricing is that SEO companies will have more creative pricing than you may be used to. Meaning, you may be seeing some non-standard things on your contract, but, depending on what it is, this could be pretty standard.
Mistakes to Avoid
Now that you have the basics for choosing a firm, here are a few tips on what you should look out for.
“Top SEO” lists
Often times, people will simply type into Google, or any other search engine, something similar to “best SEO services.” But, doing this will not generate any reliable results.
Rather, the websites that will generate from these searches are aggregators who will take terms, like this or similar to it, and make lists that they will then sell to relevant companies.
Essentially, a company that is listed third on a list of best SEO services will not be a genuine result, but a company that bought their place on the list.
Just be sure that any list you find are not paid advertisement in another form.
Filtering with Google
Logically, you would think that a good SEO company will be highly ranked in search engines like Google. But, more often than not, they aren’t. Not because they aren’t good at their job, but because they don’t need to.
A good SEO company will be overwhelmed with clients that are referred from another, previous client. Since they are so busy, they don’t need to spend the time optimizing their own website to gain new clientele.
So when you are searching Google for best SEO services, try something other than “best SEO + [city name/region/specialty],” because more often than not, these are not the best companies out there.
Believing in a “Secret Ingredient”
Do not believe a company that cannot tell you how they operate. SEO is an open field that is pretty well understood and that means, no secrets. Although the field started off in a kind of secrecy, that has long since been eradicated.
Any business claiming otherwise should be regarded as a fraud.
Get your SEO squared away
What are you waiting for? You now have all of the tools and steps needed to successfully hire the best fitting SEO company for your business, so get cracking!
Looking for a place to start your SEO journey? SEO Service Singapore is the company for you! We are a reliable business staffed with experienced experts in SEO marketing — why else would we give you all of these tips?
So, don’t wait any longer, get your business in gear today and contact us now!